What is Professional Coaching?
What is Professional Coaching?
Coaching is defined as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment.
We believe that organizational buyers and sponsors should expect to experience several key areas of alignment, rigor and accountability when working with a high quality business coaching organization.
Why Professional Coaching?
Coaches are not just for athletes. Everyone benefits from the guidance and expertise of a coach.
- Coaching is leadership in action. It means exploring the strengths and development needs of people and helping them to maximize their abilities. It is about listening, communicating and role modeling.
- A coach will be there to observe, support and identify ways to improve performance.
- A coach provides an ongoing supportive and challenging relationship that brings out your best.
- A coach gives you an edge; driving your development to new levels – from being great to being a champion.
- Coaching is one of the most effective organizational learning processes available. It is central to maximizing the potential of human beings and it dynamically accelerates adult learning.
- Coaching is an interactive process where the coach provides a powerful role model.
- Coaching is action oriented; it requires a pioneer spirit that inspires others to achieve. Coaching is interpersonal and empathetic.
What Has Caused Such Tremendous Growth?
Coaching has grown significantly for many reasons, among them:
- Rapid changes are taking place in the external business environment.
- Downsizing, restructuring, mergers and other organizational changes have radically altered the “traditional employment contract.” Companies can no longer achieve results using traditional management approaches.
- With the growing shortage of talented employees in certain industries, companies must commit to investing in individuals’ development.
- The disparity between what managers were trained to do and what their jobs now require of them is widening due to increasing demands for competitive results.
- People are wrestling with job insecurity and increased workplace pressures to perform at higher levels than ever before.
- Companies must develop inclusive, collaborative work environments to achieve strategic business goals and to maintain high levels of customer satisfaction.
- Individuals who have experienced the excellent results of coaching are talking to more people about it.
- People today are more open to the idea of being in charge of their own lives. Coaching helps them do just that.
In short, coaching helps individuals and companies focus on what matters most in life and business, and so the industry continues to grow.
How Long Does It Take?
The length of a coaching partnership varies depending on the individual’s or team’s needs and preferences. For certain types of focused coaching, three to six months of working may work. For other types of coaching, people may find it beneficial to work with a coach for a longer period. Factors that may impact the length of time include: the types of goals, the ways individuals or teams prefer to work, the frequency of coaching meetings and financial resources available to support coaching.
How You Can Determine If Coaching is Right For You?
To determine whether you or your organization could benefit from coaching, start by summarizing what you would expect to accomplish in coaching. When an individual or business has a fairly clear idea of the desired outcome, a coaching partnership can be a useful tool for developing a strategy for how to achieve that outcome with greater ease.
Since coaching is a partnership, ask yourself whether collaboration, other viewpoints, and new perspectives are valued. Also, ask yourself whether you or your business is ready to devote the time and the energy to making real changes. If the answer is yes, then coaching may be a beneficial way to grow and develop.