About The Birkman Method
About The Birkman Method
With more than 65 years of proven reliability and validity, The Birkman Method is a scientifically developed assessment that combines behavioral and occupational data to better understand oneself and others.
The only assessment that captures underlying Needs.
Needs are what individuals crave from their environment and the people around them. When someone’s Needs are met, they are fulfilled, engaged, and productive.
Needs vary widely between people, and they are not observed simply from behavior – this is one of the reasons why Birkman is unique in measuring them.
Examines personality and perceptions in a social context.
“No man is an island, entire of itself; every man is a piece of the continent.” –John Donne
The Birkman Method is distinct because it taps into what an individual believes about “most people” around them, providing a unique glimpse into one’s perception of both self and others.
Combines behavioral and occupational data in one assessment.
There are many factors that affect a person’s career performance and satisfaction. Just looking at motivations doesn’t give the full picture.
Strict Validity & Reliability
Birkman has always placed the greatest im
portance on scientific validity and innovation. Today’s Birkman assessment is the result of decades of research and development.
High Volume and Longevity of Data
Through providing millions of assessments over the span of multiple generations, they’ve developed consistency that Continues across time and all demographics with statistical soundness.
Extensive International Presence
The facets of human personality cross all borders. The Birkman Method questionnaire is used in more than 40 countries and delivered in more than 20 languages.
Extremely Loyal Users
Many consultants and companies have been using Birkman for 30+ years. Why do we stay with them? Because of the life-changing impact of the assessment.
Birkman feedback can benefit every stage of the employee life cycle.
Companies across all industries – including non-profit and faith-based organizations – successfully use Birkman to develop their talent and teams.
Birkman helps people express their strengths and positively leverage the differences that make us unique. Because Birkman drives awareness of oneself and others, it can positively impact any relationship in a person’s life.
Birkman uses one questionnaire to produce data for more than 40 reports.
One of the key differentiators of The Birkman Method is that it uses just one online questionnaire to gather information to produce many reports, reducing testing time and allowing for more applications.
Birkman has a variety of reporting packages that provide deep analysis of personality and pave the way for in-depth conversations.
Birkman is scalable across any organization, and each reporting package describes a person’s personality in different levels of detail, but they all are based on the same data points gathered from The Birkman Method questionnaire.
Why Do We Need It?
Because we view the world through our own filters, often we base our beliefs on misperceptions. This can lead us to behave in ways that cause problems for ourselves and for other people. Consider some of the frequently held misperceptions:
There is no such thing as a normal person. While we may share similar strengths and interests with certain people, each of us is undeniably unique.
Over 65 years of Birkman data collection confirms what you suspected all along – there is no average human being. The easy but dangerous assumption is to believe that our way of seeing the world is also the standard for everyone else.
There are many interpretations of the classic golden rule. We contend that the best way to treat others is not necessarily the way they treat you, but when equipped with Birkman insights, understand how they prefer to be treated.
For example, you should not avoid confrontation simply because you are uncomfortable with conflict. Some people thrive on open disagreement. The ability to differentiate what you need from what the other person needs can transform your interactions with others.
There are many ways to get there from here. Each approach to getting things done has its advantages and disadvantages. The best course will be determined by the people involved and many other factors that shift circumstantially.
Successful teamwork is based on the assumption that people with different perspectives will take different approaches to building a final solution to a common problem.
We have to look at each situation to decide. Since there is no predetermined answer or solution to any given problem, there is a definite need to us
The way people behave is not always the way they need to be treated.
Your Birkman report reveals important qualities [interests and needs] that are not easily observed.
For example, a person may be direct and straightforward when dealing with you, but it may surprise you how hurt that person becomes when treated the same way. Or another person may seem friendly and outgoing at office meetings, but they also require substantial alone time to renew energies and stay productive.
We need the insights of the Birkman method because we cannot judge what people require and how they need to be treated simply by observing their external behavior.
No single style exists for normal feelings or behavior, so it makes sense that a wide range of possibilities could be acceptable. How often do we tend to write off certain people based on a single perception of their behavior?
Some may see their behavior as a flaw, but others will view it as a strength.
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